Posterous vs. Tumblr: One Year Later
A year ago, Mashable did a head-to-head comparison of Tumblr vs Posterous, and concluded that “Posterous is poised to be the future of this middle blogging space.” Well it’s about a year after that article ran, and if Compete’s data is accurate, it looks like Mashable got the call wrong on this one.
Note: There appears to be quite a discrepancy between the data from Compete and Posterous' claims of getting 12M unique monthly visitors (TechCrunch); and Tumblr claims to bring >1B page views monthly (GigaOm).
While Posterous has been unable to break the 2M visitors per month mark for the last 12 months. Tumblr ‘s growth has been steady and sustained throughout the same period, and has grown more than 350% over the year. Considering this type of momentum, is this battle done?
Growing customer base is one thing, but the final result will likely be determined more by which company can actually extract revenues from said base. Mass without monetization doesn't solve the problem.
